Led by our CEO, Jennifer Ettinger, we are a diverse group of Holistic Social PR Strategists and Executors, Brand Creators and Elevators, Community Builders, and Social Correspondents and Media Activation Amplifiers.
JENNIFER ETTINGER
CEO of Pink Dreams Inc.
Social PR Strategist and Correspondent
Jennifer Ettinger is Canada’s first Social Media Correspondent and a globally-connected powerhouse. An American-Canadian growth hacker, she’s a dual social citizen who’s built her profile and that of the brands she’s worked with organically, and authentically. A member of some of the most influential social media incubators and collaborators, including the Twitterati, she has built a reputation for creating true, amplified brand awareness across social media channels.
You may recognize Jennifer from her role covering premieres, launches, campaigns, Up Fronts and Red Carpet events including the Golden Globes and Oscars. In her vast career Jennifer has also covered red carpet events for Vanity Fair Social Club, as well as corresponding for ET, Insider, and Access Hollywood.
For brand launches and VIP events she rallies the collective power of her global network to create national and international awareness across a variety of markets and interest groups. The broad reach of her network surpasses the ROI of traditional advertising and promotions, generating true engagement and on-going interest in a brand or event, beyond the traditional social media mindset of broadcasting posts and content. Her content is curated, focused on visual story-telling and true engagement with intended audiences across multiple channels.
Jennifer’s strong North American content amplification team is composed of a dynamic group of Social Media strategists, community managers, event correspondents, story-tellers, content-creators, instructors and more. Their reach spans major markets and verticals. Members provide multilingual correspondence, including in Chinese, French and Spanish.
ALLANA FAIREY
Communications Manager
Strategist
Social PR Correspondent
Alanna Fairey is a dynamic fashion content editor for the Commonwealth Fashion Council, based in England. With over a decade of experience in media, Alanna has interviewed prominent figures like Justin Trudeau, while also reporting from Washington for the prestigious Presidential Inauguration and the Women's March in 2017.
A true fashion enthusiast, Alanna has covered and attended London Fashion Week, where she immersed herself in the world of style and creativity. In addition to her editorial expertise, she has proven her versatility as a freelance PR and personal branding expert.
Alanna's passion for fashion extends beyond the written word, as she has also dabbled in the realms of styling and content creation, showcasing her innate creativity and eye for aesthetics. Her work has been featured in publications such as The Kit, HOLR Magazine, Annex Business Media, and more.
Dividing her time between Toronto and London, Alanna embraces the global aspect of the fashion industry and stays on the pulse of international trends. With a proven track record of excellence, she continues to make an impact on the world of fashion media, inspiring others with her dedication and passion for her craft.
VERNON CHANG
LEGACY MEMBER
SENIOR Social MEDIA Correspondent
Vernon Chang aka @MoVernie was born in Hong Kong, China and immigrated to Toronto, Canada at a young age. Toronto is his “Home Sweet Home”.
He speaks, reads, writes fluent English & Cantonese. Although Vernon is based in Toronto, he is ALWAYS on the MOVE, travelling around the world to explore, experience, enjoying every moment of what this planet has to offer.
As a LifeStyle Content Creator, Vernon generates content in the following categories: LifeStyle, Travel & Tourism, Entertainment, Fashion, Music, Automotive, Sports, Food & Drinks and Charity.
Vernon is a passionate individual with a creative mind. Most importantly, loyalty and staying humble are dear to his heart. He is grateful and thankful to work with amazing brands/products/services and sharing his authentic content and INFO with his loyal followers.
He loves interacting with everyone and sharing his experiences with them. He lives in a community that is multi-cultural and diverse. Everyday, he hopes for peace & luv and spreading positive energy and wishing everyone to live in harmony.
GARRICK ESTICK
GARRICK THE DJ
CORE LEGACY MEMBER
SENIOR Social MEDIA Correspondent
Garrick Estick, a well-known DJ in Toronto, has been recognized for his exceptional talent and vibrant presence in the music scene. A core legacy member of Pink Dreams, Garrick has been with the organization since its inception, contributing significantly as a senior social media correspondent.
Despite facing a challenging spinal cord injury, Garrick has emerged as a resilient rehabilitation warrior. His journey of determination and strength has transformed him into a passionate advocate for accessibility. Garrick's dedication to raising awareness about accessibility issues in the Greater Toronto Area has garnered attention, including interviews on CP24.
Garrick's inspiring story and commitment to making a positive impact resonate with many, and he continues to use his platform to advocate for change and inclusivity.
SHELLEY LUNDQUIST
CORE LEGACY MEMBER
Shelley Lundquist is a core Legacy member of the Pink Dreams team, catalyst, speaker, and adventure seeker who excels as a self-mastery and success coach, known for her dramatic flair.
Throughout her career in public relations as a business development specialist, Shelley discovered her passion for helping others achieve their dreams while pursuing her own. With over a decade of social media experience, she brings strategies that boost brands, creating more clarity, more impact, and more fun.
As a best-selling author, Shelley's writing is marked by her renegade style, classic integrity, and unabashed authenticity. A true Sagittarian adventurer, she loves teaching, traveling, and embracing the wisdom from every person she encounters, understanding that every moment has something to teach us if we're willing to pay attention.
ERICA DUNN
CONTENT CREATOR
DESIGNER
Erica Dunn joins Pink Dreams as a content creator designer. Outside of Pink Dreams, Erica is a seasoned professional with a decade of experience in social media marketing, web design, and content creation. With degrees in Social Media and Viral Marketing, Erica has honed her skills to become an expert in crafting compelling online presences for various brands and businesses.
Beyond her digital expertise, Erica is the proud owner of Dunn Right Sauce, a small-batch craft BBQ sauce company based in New Brunswick. Her entrepreneurial spirit and dedication to quality have made Dunn Right Sauce a local favorite, known for its unique flavors and artisanal approach. Through her dual passions for digital marketing and culinary craftsmanship, Erica continues to make a significant impact in both fields.
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